05 May 2023
Some of the world's biggest brands are already involved - Nike, Disney, Budweiser, Warner Music and Starbucks. What exactly? Well, as Harvard Business Review put it, the “confusing, contested, exciting, utopian, scam-ridden, disastrous, democratizing, (maybe) decentralized world of Web3.” So, what's the hype all about? The term, first coined by Et...